Molly Blooms
Sustainable Irish Florist
A complete logo suite
About the project
Molly Blooms is an Irish florist shop specializing in native wildflowers and seasonal blooms. With a focus on sustainability and a passion for local flora, they create stunning, whimsical arrangements that capture the essence of Ireland’s natural landscapes. Think wild, free-spirited, deeply Irish, and naturally beautiful
Target Audience:
Age: 25-55 years
Location: Dublin, Ireland
Interests & Hobbies: Gardening, nature walks, local markets, traditional Irish music
Values: Sustainability, supporting local businesses, celebrating natural beauty, creativity
AI-assisted exploration
As part of this project, I experimented with AI tools to extend the brand’s storytelling. Using generative image techniques, I visualized the florist’s logo on realistic bouquets in an Irish farmhouse as well as the logo as if it had bloomed organically from Irish wildflowers in the moors. This exploration highlights how AI can support the design process by creating evocative, atmospheric imagery that reinforces the brand’s natural identity in ways that would be difficult or time consuming to achieve through traditional methods.
