Creative direction, branding & graphic design for brands looking for their magic sparkle.

I help brands and businesses turn their big ideas into thoughtful, personality-filled designs that sparkle, shine, andconnect.

Every project is a little different, and that’s exactly how I like it. Whether you need a fresh identity, an extra creative brain, or some design magic for a specific project, here’s how I can help.

A little magic, however you need it.

Branding & Art Direction

From fresh new identities to giving established brands a little extra sparkle, I bring creative vision, strategy, and personality together to make brands truly shine.

Digital & Web Design

From beautiful websites to eye-catching digital campaigns, I create thoughtful designs that connect with your audience and make your brand shine on every screen.

Print & Graphic Design

Because great design doesn't stop at the screen! From brochures and packaging to signage and large-format graphics, I bring your ideas to life with creativity, precision, and a little design magic.

Here’s some of my past (and cool) clients

How the Magic Happens

Great design doesn’t happen by waving a magic wand (unfortunately!). Here’s a little peek at how I like to approach projects.

brand designer

Let’s Get Acquainted

We’ll have a chat about your brand, your goals, and what you’re hoping to achieve. Whether you’re starting fresh or building on something established, we’ll figure out where I can help.

brand designer

Finding the Creative
Direction

We’ll explore your audience, your existing brand world, and the opportunities ahead. Through research, conversation, and creative exploration, we’ll find a direction that feels just right.

brand designer

Bringing
Ideas
to Life

This is where the creative magic happens! I’ll develop the concepts and designs, share the thinking behind them, and refine everything with your feedback.

brand designer

Ready to
Shine!

Once everything is approved, I’ll prepare the final deliverables so they’re ready to put to work. Depending on the project, that might mean a complete identity system, a campaign toolkit, or a set of beautifully polished assets.

Want to chat about your project?

Whether you’ve got a big idea brewing or an established brand ready for its next chapter, I’d love to hear about it.

brand identity design

Hi, I’m Barbara!

I’m a Paris-based, American-born designer with a knack for blending creativity, strategy, and a little sprinkle of magic into brands that feel alive.

I’m also a bookworm, a mom, and a novice gardener (former black thumb).

✨ My superpower? Turning your brand dreams into designs that don’t just look good but feel good—authentic, magnetic, and 100% you.

Say goodbye to dull stock photos and cookie-cutter templates. Let’s build something uniquely dazzling that speaks directly to your audience’s heart.

Ready to create something beautiful together?