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Meet Barbara
Creative Brand Designer ✦ Storyteller ✦ Collaborator
I’ve always been the kind of person who’s making something — whether it was photography, sewing, or digital creations. Creativity isn’t a job for me; it’s a way of life.
After studying Media Arts with dreams of working in photography and web design, I found myself in the communications world. It was an incredible experience that taught me how design fits into the bigger picture — how it can not only look good but work hard for a business.
But the creative call was too strong to ignore, and I transitioned from communications officer to full-time freelance designer.
Today, I help creative businesses — bookstores, slow fashion, indie brands — craft bold, personality-packed brand identities and websites that tell their story. Because that’s what good design does: it doesn’t just look pretty. It speaks, connects, and inspires.
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I’m a creative brand designer and storyteller that designs with heart, soul, and a sprinkle of magic.
Good branding is true to the heart of a business. It’s about storytelling — about creating a visual language that captures what makes your brand unique and speaks directly to your ideal customers. My work is colorful, custom, and full of character because that’s how the best stories are told: with honesty, emotion, and a little bit of magic.
What it’s like to work with me? You can expect calm communication, clear expectations, and minimal fuss. I believe in being collaborative and organized — you’ll always know exactly where we are in the process.
While I trust my creative instincts (Aries energy in action), everything I design is rooted in careful observation and a deep understanding of you and your brand.
More About Me
A Few Fun Facts
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I’m an American living in France for over 10 years — fluent in French, bien sûr!
- Mom of 2 human children and 1 timid cat.
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When I’m not designing, you’ll find me gardening, sewing, or trying something new.
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Coffee over tea, most days.
- I’ll try any food at least once.
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A true lover of books, stories, and bookshops (I’ve even branded a few).
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Feminist, LGBTQ+ supporter, and proud to keep my work inclusive and welcoming.
Experience That Connects Creativity and Strategy
With over 8 years of communications experience and 4 years running my freelance design studio, I bring a rare mix of creative freedom and business strategy to every project. Past collaborations include indie bookstores and innovative kids’ programs in Paris — brands that needed design as distinctive as they are.