Cali & Co
An online cat accessories store
A complete logo suite
About the project
Cali & Co brings you the cutest cat toys, cozy beds, and stylish accessories—delivered straight to your home. Designed for happy paws and happy homes, their carefully curated selection has everything your cat needs to live its nine best lives.
Target Audience:
Age: 25-55 years
Location: Europe & worldwide
Interests & Hobbies: Cats and their behavior, interior design, cute things
Values: Comfort, creativity, uniqueness, care, fun, coziness
Landing page concept – Figma prototype
This project is an exploratory landing page designed in Figma to demonstrate how brand storytelling can translate into a digital campaign touchpoint. The goal was not to create a fully developed website, but to frame out content structure, hierarchy, and visual flow in a way that highlights the brand’s voice and key messaging.
Working within Figma allowed me to rapidly experiment with layout, color, typography, and imagery, while keeping the design flexible for future iterations. The result is a prototype video capture that simulates user flow and illustrates how a concept can move from static design to an engaging digital experience.
Although this was not a production build, the exercise showcases my ability to:
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Structure a landing page around a marketing objective.
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Apply branding across digital assets.
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Work in Figma to visualize ideas quickly and iteratively.
This kind of conceptual exploration is a powerful tool for early-stage campaign design, especially in agile or growth-focused environments where rapid iteration is key.