Bosley’s Books & Gifts
An indy pop-up bookstore
A cute and fun aesthetic, a whimsical mascot, and adventure (and maybe romance) at the turn of each page.
Bosley’s Books & Gifts connects readers with a book that they can’t forget.
About the project
Bosley’s Books & Gifts was all about capturing the magic of discovering a new book for the curious reader. I developed a brand identity that is as whimsical as a fantasy book with a bold color palette sure to make an impression.
The typography features a display font that is fun and cute as well as a modern sans-serif with a quirky personality. A cute mascot full of personality lends the brand a human touch that is as endearing as it is eye-catching. Custom illustrations, patterns, and gradients further enrich the brand’s identity, ensuring a full brand experience for their clients.
Every touchpoint, from social media to stickers, was crafted to resonate with those that seek adventure in the written word. This brand was a dream project for me (I love books) that I thoroughly enjoyed!
