SSWP

A luxury aesthetic that’s friendly and appealing to parents AND kids.

About the project

SSWP was a project that required appealing to both parents and their children’s attention. I developed a brand identity and website that is fun, playful, and full of energy, but also chic and clean.

The typography features a display font that is a playful as it gets that is balanced by a font that is modern and elegant. Fun and custom illustrations and organic shaped photo frames further lend a friendly vibe that is reassuring for both parents and children.

SSWP’s touchpoints were designed with the intention of resonating with a clientele seeking a language experience for their children that is fun, dynamic and creative – helping develop in their child a desire to learn, practice, and express themselves in English.