SSWP
English learning made fun for kids.
A luxury aesthetic that’s friendly and appealing to parents AND kids.
About the project
Speaking & Sports with Pascal is brand that must appeal to both parents and their children’s. I therefore aimed to develop a brand identity and website that is fun, playful, and full of energy, but also chic and clean.
The typography features a display font that is a playful as it gets that is balanced by a font that is modern and elegant. Fun and custom illustrations and organic shaped photo frames further lend a friendly vibe that is reassuring for both parents and children.
SSWP’s touchpoints were designed with the intention of resonating with a clientele seeking a language experience for their children that is fun, dynamic and creative – helping develop in their child a desire to learn, practice, and express themselves in English.
